Web copy is often the most overlooked portion of a site, yet one the most important. The best copywriters don’t just write: they speak right to you and write to be heard, not just read. It’s crucial that every page on your site be written with the reader in mind. Express Business Professionals website copywriting services provide you:
- Unique content written in a manner that ensures your message is being communicated in a tone appropriate for the topic at hand
- Reader-focused, search engine-friendly copy that converts visitors into leads and boosts your website rank in the search engines
- Website copywriters with the expertise, talent, and skills to craft website content that brings you new website traffic and increases your online revenue
Web Copywriting Rates and Services Offered
Express Business Professionals is a leader in online marketing web page copywriting. Our team includes talented web copywriters who not only know the fundamentals of grammar, but also the key elements of persuasion and marketing. With our copywriter service, you’ll enjoy unique and engaging writing that is also rich with keywords so customers can find your website, use its information, and — in the end — convert into customers.
In addition, our website copywriters will add links interspersed throughout the text to guide customers to other pages on your website, which also makes it easier for search engines to crawl your website. Every SEO web copywriter on our team can write for a variety of purposes within SEO as well, able to switch among the necessities of PPC copywriter, SEO copywriter, site copywriter, and more. Whether you want to post blogs or create individual pages that answer frequent questions in your industry, web page copywriting is essential to the continued success and growth of your business.
Below you’ll find a list of our web copywriting services, as well as the copywriting pricing associated with each item. We offer standard website copywriting, as well as content asset production programs. No matter what kind of content you want, we have the web site copywriting professionals who can meet your expectations.
Website Copywriting Services and Pricing
| SEO COPYWRITING – ARTICLES PAGES/BLOG POSTS | WEBSITE SALES COPY (A FEW KEYWORDS INCLUDED) |
|---|---|
| Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page |
| ~ 500 words per | ~ 500 words per |
| Up to 10 min research per | Up to 45 min research per |
| SemanticFX analysis | SemanticFX analysis |
| Strategic keyword use in articles | Strategic keyword use in articles |
| Basic keyword research included | Basic keyword research included |
| All copy is reviewed by a Sr. Web Editor | All copy is reviewed by a Sr. Web Editor |
| Matching website tone to buyer persona | |
| CTA included in website sales copy | |
| Copywriting & editing: $100 a page | Copywriting & editing: $250 a page |
| Page implementation & optimization: +$50 a page | Page implementation & optimization: +$50 a page |
| Total (Copywriting, editing, implementation, & optimization of the new page): $150 a page | Total (Copywriting, editing, implementation, & optimization of the new page): $300 a page |
We know that different businesses in different industries have different needs. For ecommerce, you can employ our copywriter services to fill out descriptions of your products, enabling them to rank for high-traffic keywords that can bring more potential customers to your site. Plus, because each website copy writer on our team is also an expert researcher, they’ll spend the time reading about your industry to make sure your product descriptions are as informative and SEO-friendly as possible.
Ecommerce Product Description Copywriting Services and Pricing
| BASIC – PRODUCT DESCRIPTIONS | ADVANCED – PRODUCT DESCRIPTIONS | PREMIUM – PRODUCT DESCRIPTIONS |
|---|---|---|
| Optimized ecommerce product descriptions | Optimized ecommerce product descriptions | Optimized ecommerce product descriptions |
| 150-250 words per | 250-400 words per | 400-550 words per |
| Up to 15 min research per | Up to 30 min research per | Up to 45 min research per |
| Strategic keyword use in copy | Strategic keyword use in copy | Strategic keyword use in copy |
| Keywords provided by client | Basic keyword research included | Basic keyword research included |
| CTA included in website sales copy | CTA included in website sales copy | CTA included in website sales copy |
| $40 per page | $65 per page | $115 per page |
While blogs, product descriptions, and other short pieces of web copy writing are essential to websites, long form content helps draw readers and keep them on your site for minute after minute. Long form is a specialty in web copywriting that is dedicated to answering one question or providing solutions to one problem using specific, actionable details. These pieces also have some of the best chances of ranking well for your website, particularly over long periods of time, so you can enjoy the benefits of our copywriting service long after the content is completed.
Long Form Content (Skyscraper Content) Pricing
| BASIC – LONG FORM CONTENT | PREMIUM – LONG FORM CONTENT (INCLUDES CUSTOM GRAPHICS) | 10X – LONG FORM CONTENT (INCLUDES GRAPHICS, OUTREACH, & PAID TRAFFIC) |
|---|---|---|
| 2,100 to 2,600 words per | 2,800 to 3,600 words per | 4,500 to 5,300 words per |
| Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page |
| No topic research required | Topical research included | Topical research included |
| Strategic keyword use in articles & co-citation | Strategic keyword use in articles & co-citation | Strategic keyword use in articles & co-citation |
| Keyword research included | Keyword research included | Keyword research included |
| Linking to internal & external content | Linking to internal & external content | Linking to internal & external content |
| Basic reporting | Detailed reporting | Detailed reporting |
| Up to 5 stock photos or graphics | Up to 10 stock photos or graphics | Up to 15 stock photos or graphics |
| Web page layout formatting | Up to 2 hours on formatting or custom graphics/charts | Up to 4 hours on formatting or custom graphics/charts |
| Basic promotion | Up to 3 hours spent promoting and outreaching to influencers | |
| Paid traffic promotion | ||
| $600 a page | $1,200 a page | $2,400 a page |
Promotion of long form content/skyscraper assets is $600 per asset.
In-Depth Online Guides
| BASIC – ONLINE GUIDE | PREMIUM – ONLINE GUIDE | 10X – ONLINE GUIDE |
|---|---|---|
| 6,000 to 7,500 words per | 8,500 to 10,000 words per | 15,000 to 17,000 words per |
| Consultation with an experienced online guide project manager | Consultation with an experienced online guide project manager | Consultation with an experienced online guide project manager |
| Detailed outline before writing begins | Detailed outline before writing begins | Detailed outline before writing begins |
| Professional research, writing and editing work | Professional research, writing and editing work | Professional research, writing and editing work |
| Strategic keyword use in guides | Strategic keyword use in guides | Strategic keyword use in guides |
| Keyword research included | Keyword research included | Keyword research included |
| Addition of a lead or email capture form | Addition of a lead or email capture form | Addition of a lead or email capture form |
| Web page design and layout for guides | Web page design and layout for guides | Web page design and layout for guides |
| Linking to internal & external content | Linking to internal & external content | Linking to internal & external content |
| Up to 15 stock photos or graphics | Up to 20 stock photos or graphics | Up to 30 stock photos or graphics |
| Paid traffic promotion | Paid traffic promotion | Paid traffic promotion |
| Detailed reporting | Detailed reporting | Detailed reporting |
| Professional design and development work | Professional design and development work | Professional design and development work |
| Up to 6 hours spent promoting and outreaching to influencers | Up to 8 hours spent promoting and outreaching to influencers | Up to 12 hours spent promoting and outreaching to influencers |
| $3,000 a guide | $4,200 a guide | $5,400 a guide |
Last on our copywriting services prices are in-depth online guides. Guides are even more extensive than long form content, and while the copywriting costs may be higher than other content forms, they also have the potential to pay some serious dividends. You can use guides as free giveaways to encourage site visitation, conversions, signups, and more, and your customer gets an informative and well-designed copywriting bundle. With this copy writing service, you can not only reach out to potential customers — you can offer them something that they’ll download and keep for years.
About Our Different Website Content Writing Services
Whether you realize it or not, different website copywriting is needed for different approaches and marketing methods. Each website copywriter on our team knows this, and they know how to fine-tune their approaches to different industries and businesses to achieve the best results. Read on to learn a little bit more about our copywriting for each channel.
PPC COPYWRITING
Our pay-per-click search marketing section features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it’s the meat and potatoes of marketing. Lots of “ROI’s”, “maximizing,” and “ensuring.”
Why? Well, when you research PPC you’re probably in a “numbers” mindset. PPC is a budget-centric service: you pay, get traffic, convert it and get the investment back. The best way to discuss all of that is with straight-forward business language.
We also want this example to show you that our SEO copywriting services can take the standard approach to business, if that’s your style. The cut-and-dry, no-nonsense technique works great for some industries, and we’re able to do the copywriting research and production to hit that nail right on the head. We want to impact your bottom line — and each web site copywriter on our team knows how to talk about the bottom line, too.
SOCIAL MEDIA COPYWRITING
On the other hand, take a look at our social media pages. A lot less formal right? We’re thinking when you look at our social media material you’re in the Facebook and Twitter mindset — more casual and social than thinking about a budget.
Social media is more about concepts than numbers, more about crafting an audience than converting a sale, so you’ll see less emphasis on maximization and returns. The website copywriting is instead more conceptual and creative.
In contrast to our previous copywriting services, this style is intended to be more fun, light-hearted, and casual than business copy. That’s not to say one is better than the other — it all has to do with who you want to target, how you want to present your company, and the goals you have for your SEO content copywriter. Regardless of your choice, we can use copywriting for a website to help you put your best foot forward to achieve high-quality results.
SEO COPYWRITING
We write each word of every site with the reader in mind. We figure out who they are, learn about them, and then speak to them through the words on your site. But we know this won’t get you very far if you aren’t using the right keywords in the first place!
Reader-focused copy provided by a content writing company (us!) can convert leads, increase phone calls, and convince your customers to make a purchase. Our copy is SEO friendly, and a lot of keyword research goes into everything we write. With our SEO copywriting services, we will boost your website’s rank in the search engines.
The best part is that, while we work with search engines, we won’t sacrifice the quality of your website’s copy simply to appeal to Google, Yahoo!, or Bing. In fact, all of those search engines prefer when web site copy writing appeals to human readers, as opposed to programmed algorithms. So when we say we’ll help make your business more visible in search engines, we’ll do just that — and we won’t lower the bar for quality while we do it.